November 2009 Archives

(Dallas, TX - November 16, 2009) - The American Cancer Society is kicking off its 34th  annual "Smoke Out" by joining with Methodist Health System, Dallas, in a "Let's go cold turkey," awareness event.

The Great American Smokeout® (GASO) will be held on Thursday, November 19, 2009, from 10 am - 2 pm, at the Methodist Dallas Medical Center lobby, 1441 Beckley Ave., Dallas.
Free smoking cessation kits, games and a "Turkey Draw" to win a free frozen turkey will be among the attractions.

This year, in Texas, lung cancer claimed 9,780 lives, and a large percent of those could potentially be prevented by efforts to reducing smoking.

"What better time to think about stopping smoking? said Donna Rankin, regional director of Health Initiatives for the High Plains Division, American Cancer Society, Dallas, Texas. "A smoke-free world - now that's something that we could be all be thankful for, someday"
In 1952, the American Cancer Society began a large study to investigate the effects of cigarette smoking on death rates from cancer and other diseases. That initial study spawned off additional large-scale research efforts, such as the Society's Cancer Prevention Studies, all of which made notable contributions to the science that links cigarette smoking to cancer. Galvanized by these findings, the Society inaugurated its first GASO in 1976, as a way to inspire and encourage smokers to quit for one day.

 

Today, as a result of the Society's tireless efforts in tobacco control:

  • A growing number of states and communities have passed smoke-free workplace laws;
  • Most states ban distribution of free cigarettes. Nationally, tobacco advertising is banned on broadcast media
  • Cigarette smoking has increasingly become the exception.

Most importantly, as a result of ALL of the above, lung cancer incidence and death rates have declined in men and stabilized in women. Per capita cigarette consumption is at its lowest since World War II. As of July 2009, the Society was funding 89 multi-year research grants on lung cancer totaling more than $49 million, setting the Society as the top non-governmental supporter of lung cancer research.

In spite of all the progress in the fight against lung cancer, tobacco continues to claim lives, and smoking still remains the leading preventable cause of death in this country and around the world. This year lung cancer will claim 159, 390 lives and another 219,440 will develop lung cancer (Cancer Facts & Figures, 2009). Lung cancer is the top cause of cancer-related deaths in both men and women. The American Cancer Society continues its tobacco control mission with a focused agenda - that offering effective cessation resources to smokers combined with creating a healthy, smoke-free environment is the fastest way to eliminate disease and death from tobacco use.

 

Secondhand Smoke Statistics (SHS)
Secondhand smoke, or environmental tobacco smoke (ETS), contains numerous human carcinogens for which there is no safe level of exposure. Scientific consensus groups have repeatedly reviewed the data on ETS. (Source: Cancer Facts and Figures 2008)

Risks for Adults:                                                                                                         

  • Secondhand smoke has been classified by the U.S. Environmental Protection Agency (EPA) as a known cause of lung cancer in humans (Group A carcinogen).
  • Secondhand smoke is estimated to cause approximately 3,000 lung cancer deaths in nonsmokers each year.                                      
  • An estimated 35,000 - 45,000 deaths are caused from heart disease in people who are not current smokers, but are exposed to secondhand smoke.                                                                        
  • Exposure may cause irritation of the eye, nose, and throat, coughing, wheezing, chest tightness, and reduced lung function in adult nonsmokers.                                                                                                 
  • Secondhand smoke contains over 4,000 substances, more than 60 of which are known or suspected carcinogens, suspected to cause cancer in humans and animals, and many of which are strong irritants.

 

Kansans Go Cold Turkey during this year's Great gas1_hex.gifAmerican Smokeout!

 

            Wichita, Kansas, November 5, 2009 - The American Cancer Society marks the 34th annual Great American Smokeout on Thursday, November 19 by offering smoking cessation information and cold turkey sandwiches to smokers in exchange for their cigarettes.

            Smokers can drop off their cigarettes at Wichita metro-area YMCAs (North, South, East, West, and Central branches) on Thursday, November 19, 2009 from 6-9 a.m. In exchange, participants will receive a free Quit Kit from Tobacco Free Wichita (an organization supported by the Sedgwick County Health Department) that includes information on becoming smoke-free. Participants will also receive a delicious Jimmy John's cold turkey sandwich while supplies last.

            The participating YMCA locations are as follows:

o       North: 3330 N. Woodlawn (Woodlawn and K96)

o       South: 3405 S. Meridian (Meridian and I-235)

o       East: 9333 E. Douglas (Webb and Douglas)

o       West: 6940 Newell (Central and Ridge)

o       Central: 402 N. Market (Central and Broadway)

            The American Cancer Society held its first Great American Smokeout in 1976 as a means to inspire and encourage smokers to quit. That year, an astounding one million people quit smoking for a day at a Great American Smokeout event in California.

            Although smoking rates are on the decline due to higher cigarette prices and a greater understanding of the negative health affects of smoking, tobacco use remains the single largest preventable cause of disease and premature death in the U.S. In Kansas alone, 3,800 smokers die each year, and an estimated 400 Kansans die from second-hand smoke annually.

            But there's good news! Research shows that people who stop smoking before age 50 can cut their risk of dying in half over the next 15 years compared with those who continue to smoke. Smokers who quit also reduce their risk of lung cancer - ten years after quitting, the lung cancer death rate is about half that of a continuing smoker's. Some of the health benefits of quitting are almost instant, too - a person's heart rate and blood pressure may drop just 20 minutes after quitting. Quitting smoking also lowers a person's risk for developing other major diseases, including heart disease and stroke.

            For more information on ways to quit, the Great American Smokeout Web site (greatamericansmokeout.org) contains user-friendly tips and tools for leading a smoke-free life. In addition to tip sheets and calculators, the site offers downloadable desktop helpers to assist with planning to quit and succeeding in staying tobacco-free. A Quit Clock allows users to pick a quit day within 30 days, then counts down the selected day with tips for each day, and the Craving Stopper helps smokers beat cravings by offering fun distractions. Smokers can also call the Kansas Tobacco Quitline at 1-800-QUIT-NOW.

            "We know that quitting smoking is tough and that most smokers have to try several times before quitting for good," said Dana Kemp, regional communications director for the American Cancer Society. "The American Cancer Society offers a variety of effective resources ranging from online tips and tools to personalized telephone coaching by trained specialists. We hope that smokers will use the Great American Smokeout to map out a course of action that will help them quit, and in turn stay well and celebrate more birthdays."

Important national statistics about tobacco use:

o       Cigarette smoking accounts for about 443,000 premature deaths - including 49,400 in nonsmokers.

o       Thirty percent of cancer deaths, including 87 percent of lung cancer deaths, can be attributed to tobacco.

o       Smoking accounts for $193 billion in health care expenditures and productivity losses.

o       Great progress is being made in reducing tobacco use in the U.S., with adult smoking rates in 2007 declining among all adults to 19.8 percent.

            The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. To learn more, call us any time, day or night, at 1-800-227-2345 or visit cancer.org.

 

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Great American Smokeout®, Thursday, Nov. 19, 2009

 

Approximately 400 eighth graders at Washburn Rural Middle School, 5620 S.W. 61st St., Topeka, Kan., will learn why they should avoid using tobacco products, in celebration of the Great American Smokeout this Thursday morning, Nov. 19.

The American Cancer Society is hosting this education event from 7:50 to 10:15 a.m. in the middle school cafeteria. Presentations will focus on the importance of tobacco use prevention as well as the ramifications of tobacco use. Presenters include Erica Anderson, community outreach coordinator for Tobacco Free Kansas; and Jennifer Taylor, American Cancer Society community manager. The "smoker's lung vs. healthy lung display" will also be shared with students and school staff.

            "Approximately one in four teenagers in the United States is a current smoker," explains Taylor. "And 90 percent of current adult smokers say they started smoking before the age of 18. That's why it is so important to get this information to kids at an early age."

The media is invited to cover the Great American Smokeout event at Washburn Rural Middle School.

In the United States, tobacco use is responsible for nearly one in five deaths. Smoking accounts for at least 30 percent of all cancer deaths and 87 percent of lung cancer deaths. Quitting smoking is one of the most important steps towards a healthier life - one that can lead to reducing cancer risk and creating more birthdays. Researchers say that quitting smoking can increase life expectancy - smokers who quit at age 35 gain an average of eight years of life expectancy; those who quit at age 55 gain about five years; and even long term smokers who quit at 65 gain three years.

Although a majority of smokers want to quit smoking, many delay making a plan to quit until the last minute, according to a recent American Cancer Society online survey of people who say they want to. Twenty-two percent of smokers surveyed planned to quit within 24 hours, while 30 percent said they planned to quit within a week or two. The American Cancer Society stresses the importance of planning ahead to quit smoking as research shows that preparing for quitting by allowing enough time to get nicotine replacement therapy, and planning how to deal with cravings and tempting situations, greatly increases the likelihood of succeeding. The Society encourages smokers to use the annual occasion of the Great American Smokeout® on November 19 as a date to make a plan to quit, or to plan in advance and quit smoking that day.

 

Help for Quitters

To help tobacco users quit, the American Cancer Society and Kansas Department of Health and Environment have teamed up to provide the Kansas Tobacco Quitline. Call the Kansas Tobacco Quitline at 1.800.QUIT.NOW - 24 hours a day, seven days a week, 365 days a year, to receive free one-on-one personalized counseling on how to quit smoking and using tobacco. By using the Quitline, smokers can double their chances to successfully quitting. Trained Quitline counselors work with each caller to analyze their tobacco use and then develop a customized Quit Plan. One-on-one telephone counseling sessions are scheduled at the caller's convenience and all services are free.

The Great American Smokeout Web site (www.cancer.org/GreatAmericans) contains user-friendly tips and tools to help smokers create a smoke-free life. The site also offers downloadable desktop helpers to assist with planning to quit and succeeding in staying tobacco-free. The Quit Clock allows users to pick a quit day within 30 days, then counts down the selected day with tips for each day; and the Craving Stopper helps smokers beat cravings by offering a fun distraction.

Quitting smoking is not easy, and there are many ways to quit. The American Cancer Society offers the following tips to help smokers get through the day, or any day, without cigarettes.

  • Prepare for life as a nonsmoker by removing all cigarette-related material (ashtrays, cigarettes and cigarette butts, matches you use for lighting up, etc.) from your home and office - it will help avoid temptation.

 

  • Smoking urges are worst in the first two weeks. After that they are most likely to recur in situations associated with smoking (ex., after dinner or in the car).

 

  • Urges last a few minutes at most, so practice the four Ds:

Ø      DEEP breaths,

Ø      DO something else to get your mind off the craving (call a friend; go for a walk; chew on a carrot stick),

Ø      DRINK lots of water throughout the day (especially during a craving), and

Ø      DELAY reaching for a cigarette; the urge will pass.

 

  • Try to avoid situations that encourage smoking. If you can't, practice telling people you've just quit or that you're a non-smoker.

 

  • Change your routines. If you always light up when you have a coffee, drink tea or juice instead. If you always smoked while watching the evening news, read the paper.

 

  • Use the many tools available. Nicotine patches, gum, and lozenges are available over the counter; a nicotine nasal spray and inhaler and a smoking-cessation medication are available by prescription; and toll-free help lines, such as 1-800-ACS-2345, and even online support are available.

 

  • Most smokers have to try several methods before they succeed in quitting, so keep trying until you find what works for you.

 

To help encourage smokers to stick with it and get through those urges, it's important to note the healthy changes that start happening, some of them quite quickly.

Within the first 20 minutes of quitting:

·         Blood pressure drops;

·         Increased circulation warms your hands and feet;

·         Heart rate goes down.

In 12 hours:

·         Carbon monoxide levels in blood drop to normal;

In 24 hours:

·         Chance of having a heart attack begins to drop.

In 48 hours:

·         Sense of taste and smell improve.

 

Two weeks to three months after quitting:

  • Circulation continues to improve;
  • Lung function increases as much as 30 percent.

 

One to nine months after quitting:

·         Coughing, fatigue, sinus congestion and shortness of breath decrease.

·         Cilia regain normal function in lungs, reducing risk of infection.

 

One year after quitting:

·         Excess risk of heart attack and death from heart disease is cut in half.

 

Five to 15 years after quitting:

·         Risk of stroke is reduced to that of a non-smoker.

 

15 years after quitting:

·         Risk of coronary heart disease is that of a nonsmoker's.

 

Other benefits of quitting:

  • Your clothes won't smell like smoke.
  • Helps stop the premature wrinkling of your skin.
  • Food tastes better.
  • Your sense of smell returns to normal.
  • You'll save a lot of money. A pack a day smoker who spends $4.00 a pack will save about $1,400 per year, not counting health costs.
  • Smokers who quit by age 50 have cut their risk of premature death in half, compared to continuing smokers.

 

ACS Lubbock Rendering.50.half.jpgYesterday, the American Cancer Society announced it has secured the funds needed to complete construction of Hope Lodge Lubbock. The Society has raised $11 million of the $15 million capital campaign. 

 

"Thanks to the generosity of hundreds of individuals, foundations, corporations, and many of Lubbock's medical institutions and providers, we are now less than a year away from opening the doors to Hope Lodge, which will help make lifesaving treatments available to more patients than ever before," said Mike Dany, CEO of the American Cancer Society's High Plains Division.

 

Many cancer patients face weeks or months of treatment away from home. At the same time, they often struggle to manage medical bills and other financial burdens. Each year, Hope Lodge Lubbock will offer 11,680 free housing nights to an estimated 2,300 patients traveling to Lubbock's health care facilities - saving them an estimated $1.3 million annually in hotel expenses.

 

When Hope Lodge opens its doors, it will offer 32 private guest suites, a library, shared living room, kitchen and dining areas, a prayer room and fitness space. In addition, a Community Resource Center adjacent to the Lodge will provide community outreach and patient services such as local support group meetings and transportation assistance to area cancer patients.

 

To sustain Hope Lodge's operations for the long term, the Society must raise an additional $4.25 million to complete the campaign's ultimate goal of $15 million. Help make a gift to Hope Lodge Lubbock. Three easy ways to donate:

·        Visit www.hopelodgelubbock.org

·        Call 806.792.7128

·        Mail your gift to American Cancer Society

                                      3411 73rd Street

                                      Lubbock, Texas 79423.  

 

For details on naming opportunities, contact Mikell Bollinger, director of major gifts for the American Cancer Society, at 806.792.7128.

 

Hope Lodge Lubbock, located at 3511 10th Street, will be the first Hope Lodge built in Texas and the first located outside a major metropolitan area anywhere in the United States. For more details about Hope Lodge Lubbock, contact your American Cancer Society at 1.800.227.2345 or visit www.hopelodgelubbock.org.

 

           The American Cancer Society, High Plains Division, Inc., recognized winners at its annual media awards program for excellence in cancer journalism on Nov. 11, according to vice-president of the Division Communications Department, Jackie Bayly-Bryant. The virtual awards ceremony took place at the University of Texas, Austin campus and was streamed live for viewers. The event was co-hosted by board members Mary Coyne and Mary Lou Adams, PhD, RN; and featured presentations by chief executive officer Mike Dany, and chief medical officer, Mark Clanton, MD, MPH.

The Media Awards officially recognize journalists in the Society's High Plains Division (Hawaii, Kansas, Missouri, Nebraska, Oklahoma, and Texas) for excellent work in covering cancer-related stories. "Through these stories, the public have learned more about cancer research, treatment, early detection, how to get help, and what it feels like to be a cancer survivor," said Bayly-Bryant.

             This year, 16 winners were selected by a team of 27 judges. Judges were recruited from media outlets and public relations agencies to carefully rate the entries for accuracy, originality, and effectiveness.

"Our judges painstakingly selected the very best efforts by journalists who entered the competition. Our award winners can be proud that their work represents the most outstanding print and broadcast cancer stories throughout our Division," said Bayly-Bryant.

Submissions included news and feature stories from radio, television, newspaper, and magazine journalists. A replay of the Media Awards ceremony, including video clips from winning video entries, can be watched at www.watchacsawards.com.

Congratulations to all the winners and a special thank you to all those who entered. Their media stories are vital in the fight against cancer. Below are the winners of the 2010 High Plains Division Media Awards:

 

MAGAZINE

 

Katy Magazine

Katy, Texas

 

NEWSPAPER

 

Small Market Daily Feature

Edie Ross, The Hutchinson News

Hutchinson, Kansas

 

Small Market Daily News

James Coburn, The Edmond Sun

Edmond, Oklahoma

 

Small Market Daily News

Karrey Britt, Lawrence Journal-World

Lawrence, Kansas

 

Small Market Daily Relay For Life

Shanna Sissom, Midland Reporter-Telegram

Midland, Texas

 

Medium Market Daily Feature

Mary Ann Roser, Austin American-Statesman

Austin, Texas

 

Big Market Daily Feature

Judith Newmark, St. Louis Post-Dispatch

St. Louis, Missouri

 

Big Market Daily Feature

Ken Raymond, The Oklahoman

Oklahoma City, Oklahoma

 

Weekly Feature

Editorial Department, Ladue News

St. Louis, Missouri

 

Weekly Relay For Life

Kathleen Holton, Alvin Sun

Alvin, Texas

 

Special Promotion: News/Feature/Series

Staff, The Lubbock Avalanche-Journal

 

 

TELEVISION

 

Small Market Television Feature

Amanda Lanum, WIBW-TV

Topeka, Kansas

 

Small Market Television News

Christie Bett, KOLN/KGIN-TV

Lincoln, Nebraska

 

Medium Market Television Feature

Taylor Wilson, KPTM-TV

Omaha, Nebraska

 

Big Market Television Feature

Wendy Rigby, KENS-TV

San Antonio, Texas

 

Big Market Television News

Wendy Rigby, KENS-TV

San Antonio, Texas

On Sunday, October 25, one-hundred American Cancer Society cancer survivor volunteers, along with members of the North Texas region staff, performed during the Dallas Cowboys game. The Dallas Cowboys invited the American Cancer Society to be part of their breast cancer awareness half-time show.

 

The NFL and its players supported October's National Breast Cancer Awareness Month with its largest on-field presence and a national screening-reminder campaign. In collaboration with the American Cancer Society, the initiative, called, "A Crucial Catch: Annual Screening Saves Lives," encouraged annual mammograms for women over 40.

To learn more about this initiative, visit www.NFL.com/pink.

 

The group took to the field at half-time carrying two huge pink ribbons. The Dallas Cowboys Cheerleaders, decked out in pink outfits, performed along side them. To top off an already incredible day, the Dallas Cowboys beat the Atlanta Falcons 37-21.

 

Organizing this incredible opportunity was no small feat. Shirley Dial, Fort Worth office manager, recruited and organized the participants. "It was an opportunity of a lifetime," said Shirley. "We were all excited to see the players, tour the new Cowboys Stadium and be part of the show. The feedback from the audience, being on the field, the Dallas Cowboys' staff- the whole experience was wonderful."

 

Volunteers and staff were given first-class treatment from beginning to end. Buses transported the volunteers and staff from the Dallas and Fort Worth offices Sunday morning to take them to the stadium. The group spent the day at the stadium practicing and had lunch together before the game. Everyone who participated received a pink breast cancer awareness t-shirt to wear during the performance.

 

Click here to read what the DCC's choreographer blogged about the event.

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